7 Proven Ways to Maximise Your Sale Price

The difference between a good sale and a great one often comes down to the first two weeks on the market. Here's what consistently works.

1. Price it right, not high

Overpriced homes sit, go stale and eventually sell below market value. Pricing at fair value creates competition — and competition drives prices up.

2. Invest in presentation

Declutter, deep clean and fix the small things. Buyers mentally deduct far more than repairs actually cost.

3. Professional photography is non-negotiable

Listings with professional photos sell faster and for more. Golden-hour exterior shots make a measurable difference.

4. Kerb appeal

First impressions form within seconds. A painted front door and tidy planting cost little and pay for themselves.

5. Launch with a bang

A coordinated launch — listing, social, database alerts on the same day — concentrates buyer attention into a single weekend of viewings.

6. Create urgency

Open-house events and best-and-final deadlines signal demand.

7. Choose an agent who negotiates

Ask what percentage of asking price their sales achieve. It's the clearest measure of negotiating skill.